How to Choose the Best WordPress Theme for SEO
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it.
A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result pages (SERPs).
And since higher rankings can drive more organic traffic, leads, and revenue — this is one element you really want to get right.
In this guide, you’ll learn what an SEO-friendly theme is, what you should consider when selecting one, and which five WordPress themes are best for SEO.
The Basics Of A Search-Friendly WordPress Theme
A WordPress theme built with search engine optimization in mind helps websites achieve better rankings on SERPs.
Optimized WordPress themes are built to elevate your SEO efforts and provide a great user experience.
There are thousands of themes for WordPress users to choose from and thousands more from third-party providers.
Most of these themes make your WordPress website look stunning, but a glance under the hood could tell a different story.
Poor coding, slow loading speeds, and a lack of plugin support can be hiding underneath a beautiful facade. All of these flaws affect search engine rankings.
When you have significant technical SEO issues, Google won’t trust your website as an industry authority, and you’ll likely struggle to reach the first page.
On the other hand, the best WordPress themes for SEO are both stunning and optimized with the latest SEO techniques in mind. They’ll have:
- A responsive design.
- Clean code.
- Fast loading speeds.
And they’ll let you optimize your WordPress website effortlessly.
How To Choose The Best WordPress Theme For SEO
So, how do you choose an SEO-friendly WordPress theme?
You should:
1. Pick A Responsive Theme
Mobile devices (excluding tablets) account for nearly 60% of web page views worldwide.
A majority of smartphone users look up websites, products, and related content on their phones. After all, when you hear about a cool product, you usually don’t want to wait until you’re home to check it out.
SEO-friendly WordPress themes have responsive layouts. A responsive WordPress website will adjust to varying screen sizes across devices with ease.
That way, mobile shoppers aren’t greeted with a poorly adjusted ecommerce homepage when they click through.
Google prefers mobile-friendly websites and offers a tool where you can test how your website fares and performs on different devices.
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