5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]
Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs?
Have the most recent Google updates left your rank-tracking methods outdated?
What happens when you can no longer deliver key information on traffic sources?
Generative AI (GenAI) technologies like Google Gemini and Bard are reshaping search results.
The Latest Google Updates & What They Mean For You
Just this week, Google rolled out , causing widespread disruptions for many SEO strategies that rely on SERP rankings.
These updates led to outages and inaccurate data across the industry, forcing many businesses to quickly adapt to avoid prolonged disruptions.
Generative AI has fundamentally altered how search engines deliver results.
Classic SERP features have become central to understanding user intent and the user journey.
Until now.
The SERP layout we know and love has changed.
These overall changes present challenges for rank-tracking platforms tasked with capturing and analyzing SERPs:
- : AI-generated answers often feature multimedia, conversational snippets, or interactive elements, making parsing and analyzing data increasingly complex.
- Personalization: Search results now adjust based on user history, geography, and device type, requiring platforms to capture nuanced, context-specific data.
- : The growing prominence of position zero highlights the need for precise tracking and optimization insights tailored to this feature.
The challenge for rank-tracking platforms is clear: adapt to these AI-driven shifts or risk leaving users without the insights they need to thrive.
What Is Position 0 On Google?
Position 0 on Google refers to any of the featured snippets that appear at the very top of the search engine results page (SERP), above all organic search results.
It’s a special box that highlights concise information in response to a query, often in the form of a paragraph, list, or table.
For example, if you search for “How to tie a tie,” the featured snippet might display step-by-step instructions directly at the top. Being in Position 0 can boost your SEO strategy significantly since it’s considered premium real estate in search rankings.
The featured snippet is designed to provide users with quick answers to their questions without requiring them to click on a website. It’s highly coveted by website owners because it significantly increases visibility and click-through rates.
However, it’s becoming more difficult to track what is ranking in position 0 due to 5 different issues that baffle the current MarTech stack.
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