DIGITAL MARKETING
Digital marketing is the process of promoting products and
services online with the help of tactics such as social media marketing,
affiliate marketing, email marketing, etc. It offers a chance for brands to
focus clearly on marketing to the right audience.
In this digital marketing tutorial, you will learn about the
basics of digital marketing, the tools, and skills required to become a digital
marketer and some of the top digital marketing interview questions and answers.
This digital marketing tutorial will also help you understand
some critical aspects like Google Ads, GDN, and Google Data Studio. Start
learning our digital marketing tutorial and get one step closer to becoming a
marketing maven.
SEARCH ENGINE OPTIMIZATION
What is
SEO?
Search
engine optimization is a set of technical and content practices aimed at
aligning a website page with a search engine’s ranking algorithm so it can be
easily found, crawled, indexed, and surfaced in the SERP for relevant queries.
Types of
SEO
Google and
other search engines take several factors into account when ranking content,
and as such SEO has many facets. The core three types of SEO are on-page,
off-page, and technical SEO:
- On-page SEO: Optimizing the quality and
structure of the content on a page. Content quality, keywords, and HTML
tags are the key players for on-page SEO.
- Off-page SEO: Getting other sites, and other
pages on your site to link to the page you are trying to optimize.
Backlinks, internal linking, and reputation are your off-page MVPs.
- Technical SEO: Improving your site’s
overall performance on search engines. Site security (SSL
certificates), UX, and structure are key here.
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