Advanced Link Building Strategies For National, International & Local
Advanced link building is about attracting links to your sites, and ideally in mass.
There might be a little bit of outreach necessary, especially if you need to fan the flames, but the main goal is to get media outlets, niche websites, industry publications, and bloggers to link to you naturally.
With a bit of creativity, strategic marketing, and a hands-on approach, this can be achieved.
Below, you’ll find some of the methods we’ve recommended and tested, but with variations to maintain client confidentiality.
These strategies can be modified for just about any niche or industry, and can work effectively for publishers, ecommerce, service providers/lead gen, and apps.
It is all about proper execution. If you take shortcuts or use templates and mass emails, you’ll likely not succeed.
But before diving in, here are the things we do not recommend to clients. These either fail to deliver results or work until you get caught and then you get penalized if you cannot offset them with good links.
- Guest posting for backlinks (absolutely okay for PR and customer acquisition).
- Scholarships and grants.
- Forum commenting.
- Social media profiles.
- Parasite SEO, where you give yourself backlinks.
- Instead, you can do this to rank the site for phrases, but the pages won’t pass authority. They can send you traffic, though.
- PBNs, Link Farms, Webrings, Link Rings, Roundups.
- Link exchanges or reciprocal links (with some exceptions).
- Paying for high DA sites that also link to “Payday, Porn, Pills, Poker” niches.
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